Abstract:
The marketing development of the electric vehicle market can be considered as a key
element of innovative changes in the national economy. Object of research is the development
of the electric vehicle market. The purpose of this article is the theoretical
substantiation and development of guidelines for determining the rating of countries
by the level of development of this market as a determining factor in the innovative development
of the national economy. In the study, expert survey methods, logical generalization
and comparison of results, statistical analysis and graphical presentation of
results were used. The study conducted a marketing analysis of sales and production
of electric cars, government programs to stimulate them, existing rating indicators of
countries for the development of the electric vehicle market, and based on the results,
a method for determining the integrated rating indicator of national economy innovativeness
was developed. The article established that in countries that are world economic
leaders, the growing interest of consumers and manufacturers of cars to electric
vehicles, which is actively supported by government programs and incentives. It is proposed
to use a integrated indicator of innovative development of the national economy,
which are directly related to the market of electric vehicles. This indicator consists of
the following factors: share of investments in the development of branches related to
the national production of electric vehicles; level of growth of electric transport in the
country’s total fleet; the share of electric vehicles in total number of cars produced in
the country; level of increase in the amount of electricity produced based on RES in
total; infrastructure development; level of state support for the market. The use of these
integrated factors in marketing analysis will determine the level of the world leader in
the country, its innovative development.
