Abstract:
The article analyzes the development of event tourism (event-tourism) in the international market of tourist services, as well as the current state of this sphere in Ukraine. The existing offers of the leading Ukrainian tour operators that organize tours on the well-known event-events are analyzed. Perspectives of creation and realization of event tours on the territory of Ukraine are considered. The thematic types of event tourism are highlighted. Motivational studies are conducted in the sector of events. The ways of development of event-tourism in Ukraine are shown on the example of Vinnitsa region.