Присутність України в інформаційному просторі прикордонних держав після 2014 року

Abstract

The main objective of the study is to determine the specifics of Ukraine’s presence in the external information space on the example of border countries — Hungary and Poland. The research methodology is a synthesis of semiotics, communication theory and methodology of discourse analysis. The results of the study were obtained by applying such modern methods and techniques of applied political analysis as monitoring, content analysis and event analysis of national media, namely English-language online resources, of the certain country groups for the determination of the principles of information space formation and Ukraine’s image in it. Online media were selected on the principle of audience coverage and territory coverage. The methodology of media audit allowed finding out the world trends of the media discourse formation around Ukraine. Discourse analysis, in turn, allowed to identify and to compare the main discursive practices of the iconic events chain in Ukraine after 2014. The results of the research confirm the thesis, that there is a direct influence of the geopolitical factor in the formation of the country’s image in the external information space. Images of Ukraine, which are formed in the English-language information space of the two border countries, are contradictory and incomplete. External actors spontaneously or purposefully construct components of Ukraine’s image in the conditions of a system crisis in Ukraine. It can be concluded that a balanced information policy of the state will be able to strengthen the legitimacy of the government, improve the investment climate and act as a unifying factor for society.