PROSPECTS OF THE TOURISM BUSINESS DEVELOPMENT AT THE REGIONAL LEVEL

Abstract

The current conditions and prospects of the tourism business development on the example of the Vinnytsia region are considered in the article. Tourist streams of the region are analyzed. Favorable factors for tourism development are identified: features of geographical location and relief favorable climate, rich of natural, historical and cultural, tourist and recreational potentials. The main tourist objects of Vinnytsia region are investigated. The most active in the development of rural green tourism is Bar, Vinnytsia, Haisin, Nemyriv, Mohyliv-Podilskyi, Murovani Kurylivtsi and Yampil districts. Historical and cultural; health-improving; religious and sporting types of tourism are the most popular in Vinnitsa. The weaknesses of the tourist industry of the region are identified. Branding development of rural areas, improvement of quality and expansion of the range of tourist and recreational services, the tourism infrastructure development are important areas for solving existing problems.