Іщук Ю.А., Ю.А.; Писаренко, А.Д.
(Київ: КНЕУ імені ВАДИМА ГЕТЬМАНА, 2022)
Product, price, place, promotion — these are the classic 4Ps of marketing.
They designate the instruments of the marketing mix, i.e. the product itself, the pricing,
the distribution channels as well as the communication ...