ОРГАНІЗАЦІЙНО-ЕКОНОМІЧНИЙ МЕХАНІЗМ ФУНКЦІОНУВАННЯ ТУРИСТИЧНОЇ ІНДУСТРІЇ

Abstract

The purpose of the scientific publication is to substantiate the organizational and economic mechanism of the state tourism industry and propose practical recommendations for enhancing the development of tourism using appropriate methods, levers and tools. The article emphasizes that the success of tourism development depends on the perception and support of the industry at the national, regional and global levels, that is encouraged through the formation of tourism development policy, the effectiveness of which depends on the tourism industry transformation into an effective factor of socio-economic development, national culture promotion and the formation of the attractiveness of countries, and the introduction of organizational and economic mechanism for successful tourism business, as a key task of strategically oriented public policy, — is an important way of the systemic problems in the tourism sector solving. The organizational and economic mechanism of the state tourism industry functioning is substantiated, where interaction between the corresponding institutions of national, regional and international levels is carried out on the basis of partnership and cooperation, on the basis of financial maintenance, within the current legal legislation ratified by the states and using methods, levers and tools for tourism policy implementing. Three types of tourism state regulation models are distinguished, the most acceptable for Ukraine «European» model is substantiated. It is proved that maintaining a high level of competitiveness of the tourism industry is ensured, first of all, by using tools to create favorable conditions for attracting investment in the tourism industry. Measures to activate tourism development at the country level using appropriate methods, levers, tools, informational and organizational support for the implementation of tourism policy are proposed.