Abstract:
The purpose of the article is to demonstrate open and hidden forms of external
influence on Ukraine's domestic policy on the example of regional claims for selfdetermination. The major problem is that the Russian language issue, difficulties in
boundary delimitation and the lack of information strategy in Ukraine's foreign
policy resulted in an explicit and implicit influence on the political situation in
Ukraine in 1994 - 2004. The analysis of the problem covers the times of
L. Kuchma's presidency and has been undertaken on the basis of materials of the
Ukrainian press of that time. The content analysis helped to track the reflection of
Ukrainian society at the challenges of that time and discover the technologies of
influence.