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The COVID-19 Pandemic, Twitter, and the Archetype of “Country Savior” in the Ukrainian Case

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dc.contributor.author Steblyna, Nataliia Oleksandrivna
dc.contributor.author Matsyshyna, Iryna
dc.contributor.author Skalatska, Olena
dc.date.accessioned 2023-02-07T12:12:26Z
dc.date.available 2023-02-07T12:12:26Z
dc.date.issued 2022
dc.identifier.citation Nataliia Oleksandrivna Steblyna, Iryna Matsyshyna, Olena Skalatska. "The COVID-19 Pandemic, Twitter, and the Archetype of “Country Savior” in the Ukrainian Case". Studia Politica. Romanian Political Science Review 1:67-95. https://www.ceeol.com/search/article-detail?id=1061168 en_US
dc.identifier.uri https://r.donnu.edu.ua/handle/123456789/2728
dc.description Стаття у науковому виданні Romanian Political Science Review vol. XXII no. 1 2022 en_US
dc.description.abstract The COVID-19 pandemic has attracted the attention of social scientists to the study of the role and influence of archetypes on public opinion. Ukrainian politicians have been informing citizens on social networks about the fight against the pandemic. It was presented as a feat, the salvation of not only the nation, but also of the world. Politicians have been independently constructing an image of the hero who helps to create a vaccine or arrange its supply and save the country’s population. To establish the archetype of the hero through the discourse of vaccination, this article analyzes the strategies of constructing the archetype of the “country savior,” using the Greimas actantial model. As a result, the actantial categories were discovered by using computer semantic analysis of tweets. The authors found that politicians used the archetypes of the saviorindustrialist (Viktor Medvedchuk), savior-inspirer (Volodymyr Zelenskyy), and savior-patron (Petro Poroshenko). A method for measuring negativism and its intensity in the messages of politicians was also proposed, and it was found that the government officials perceive the situation in a more positive way, while the opposition mostly negatively. It was also found that the amount of negativism and its intensity can be interpreted through the actantial models. en_US
dc.language.iso en en_US
dc.publisher Romania: Studia Politica en_US
dc.relation.ispartofseries Romanian Political Science Review;vol. XXII no. 1 2022
dc.subject Archetype en_US
dc.subject vaccination en_US
dc.subject discourse en_US
dc.subject manipulation en_US
dc.subject Twitter en_US
dc.title The COVID-19 Pandemic, Twitter, and the Archetype of “Country Savior” in the Ukrainian Case en_US
dc.type Article en_US


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