Аннотации:
The article considers the essence of consumer credit from the point of view of the system approach, analyzes
the state of consumer lending in Ukraine during 2015—2021. The analysis of consumer loans provided to
individuals, households and nonQfinancial corporations. The influence of the corona crisis on the development
of consumer lending in Ukraine is substantiated. A conceptual approach to improving the mechanism of consumer lending in crisis conditions, which defines the principles, objectives and means of providing favorable conditions for the development of consumer lending in Ukraine by improving public confidence in the credit system, increasing consumer lending, creating a competitive environment for banks in the consumer credit market. The application of the formed conceptual approach will allow on the basis of the coordinated use of methods, models and tools of the mechanism to comprehensively influence the state of consumer lending avoiding, minimizing or compensating for possible threats in a changing economic environment. Demand for consumer lending is growing every year, due to the need of individuals to improve living standards. However, the intensification of consumer lending is economically important and beneficial not only for the population but also for banking institutions, as well as for the stabilization and development of the economy as a whole. The role of consumer lending in Ukraine, in conditions of financial and economic instability and deteriorating macroeconomic indicators, is extremely important. From the point of view of macroeconomics, consumer credit increases the aggregate effective demand for consumer goods and services, which in turn stimulates an increase in their production. The increase in consumer lending in Ukraine is an important factor in the development of the banking system and the economy as a whole. This is how the banking system will be able to respond quickly to financial threats and prevent negative phenomena that can lead to violations of the rules of bank lending to consumer needs. In order to determine further trends in consumer lending, the importance of consumer loans in conditions of financial and economic instability is analyzed and recommendations for their development during the crisis are developed.
