Abstract:
While studying the mechanisms of information perception and relying on a priori theory by Kant, questions related to visual communication are raised. If the subject, according to I. Kant, possesses a priori contemplation due to which he percepts time and space, then how he uses this mechanism during visual communication? When a transcendental subject uses the synthesis of judgments in visual texts, which is the experience of perception of the real world time and space, whether the opposite effect is possible? How the experience of perception of time and space in the real world influences the approximate practice of the subject’s behavior in the virtual world? These questions allowed us to hypothesize the loss of boundaries between the real and the virtual dimensions on the example of the visual text’s study.
In this study, we focused on the first stage of apriority – contemplation. The phenomena of space and time, represented through certain variables in the visual text, have become the main research objects. In the first phase of the study, we analyze these variables based on the concept of image analysis by G. Kress and T. van Leeuwen. In the second phase, we turn to M. Foucault’s theory of heterotopia to define how badly the subject loses the boundary between the real and the virtual. Thus, among the methodological foundations of the study, we applied the theory of a priori by I. Kant, the heterotopia theory of M. Foucault, as well as the analysis of images by G. Kress and T. van Leeuwen.
When a subject finds himself between two realities, it is difficult to prove where objectivity and where subjectivity is, because the act of seeing is predictable. Apriority of contemplation used in the perception of objects in different spaces gives impressions and emotions. And it splits the subject even more, as the demarcation line between virtual and real spaces is lost. The predicted mechanical procedure of reading visual texts can be not only a technique to influence the behavior, but indicate the personal loss of the subject, which has already violated the boundaries between virtual and real worlds.
