Abstract:
The article presents a methodology for developing the marketing strategy for making
optimal managerial solutions by means of smart analytics. Such issues as marketing
strategy modeling methods; software products based on the integration of smart analytics; optimal choice of electromobile and others have been considered. The main subject
of the article is constructing an optimal decision-making model using a combination
of classical statistical and mathematical methods and models, as well as modern information technologies, including methods of smart analytics. The conceptual scheme of
the effective marketing management has been created according to the structural components: information, statistical, mathematical, analytical and technological, etc. The
structure and main features of every component have been considered in detail. The
created conceptual scheme of the effective management was demonstrated through the
simple example of optimal choice of electromobile. To investigate sales on electro mobiles in the Ukrainian market, a set of factors has been considered. According to them,
the correlation and cluster analyses have been conducted. The main factors, which are
the most influential for the price of electromobile in the Ukrainian market, have been
revealed. All considered models of electromobiles have been divided into three groups
depending on the characteristics price – quality.
