Abstract:
The article summarizes the arguments and counterarguments in the scientifc debate on the use of a behavioral ap- proach to managing an innovation-oriented organization. The main purpose of the study is to identify typical character- istics of modern innovation organizations that emerge in the process of ontogeny of the organization, have a behavioral
nature and contribute to improving the efectiveness of innovation. As a result, the characteristics of modern innovative
organizations that determine the efectiveness of their activity are determined. The change of behavior of innovatively
active subjects at the subject and polysubjective levels under the infuence of administration, routine and violation of in- tegrity of activity is shown. Mentioned set of features can be used as a benchmark in modeling and managing innovation
activity and innovation processes in organizations.
