Аннотации:
It is proved that only the introduction of the concept of total innovations is able to ensure
the survival of companies in global markets. The adaptation factors of the organizational
business model to the perception of innovations in the company are analyzed. The evaluation
system of development of enterprise’s innovative potential is determined on the conceptual basis
of value chain of innovations. The components of development program of innovative potential
are formed using four vectors: innovative competencies, innovative capabilities, innovative
resources and innovative projects.